Zest Flavoured Adventure
Analyse the Australian dairy company, Bulla Dairy Foods and their existing products on the market. Expand on one of their products or develop a new one.
* student work
Through research I found that Bulla is dominating the drinking yogurt market in Australia with one available product called 'Fruit'n Yogurt'. This revealed a great opportunity to expand their drinking yogurt selection and so, Zest Flavoured Adventure was born. Zest would attract attention to this area of the dairy market and encourage more sales.
The main target audience for drinking yogurt are health conscious women aged 25 to 40. The product would be seen as 'the healthier choice' clearly displaying the flavours and beneficial ingredients on the packaging. The shape of the container was taken into consideration where a combination of the Tetra Top and Tetra Prisma Aseptic were used to create a dynamic and unique Zest packaging.
2. Rendering of 1litre Zest packging
3. Rendering of 250ml Zest packaging
4. Flat print ready artwork