Invent a non-for-profit organisation, theme of your choice for the major project. Create an identity, brand guide, website, communication manual and manifesto.
* student work
For my major project I created 'Over Bite', an organisation whose sole purpose is to bring awareness to the growing social issue of 'overeating'. The target market for the project was broad as a multitude of people struggle with this issue. The logo depicts letters being eaten and the visual style for the organisation was designed to be gender neutral and communicate to the large target audience. The website is designed as an informational hub on the issue and includes helpful day-to-day, quick and healthy meal suggestions.
The communication manual contains advertising guidelines and the manifesto is a compendium of the entire project as it ran for 6 months.
2. Style Guide, size A3 poster
3. Manifesto, size 180mm x 236mm
4. Introduction spread
5. Logo evolution spread
6. Infograph spread
7. Publication process spread (Muffintop)
8. Inspiration spread
9. Overbite website, home page