Competition brief for ISTD 2010, that was a part of a third year college project. The brief was to find an appropriate name and create a unique identity for an international TV channel screening a variety of genres including; drama, comedy, reality-TV as well as films and series.
* Competition brief for ISTD 2010
ONTV is a vibrant, energetic, fast and entertaining channel, which the target audience can "switch ON" to at any time of the day. The name of the channel was chosen as it is widely used because of its affiliation to the act of watching television and as an universal symbol for this action.
The trademark was combined with the symbol to project the personality of the channel. Adjectives combined with the name of the channel and day of week, for example, 'drama ON Wednesday' is used to advertise the channel content.
I passed in the 2010 competition and become member of ISTD.
1. Logo on screen
2. Style Guide & Research Document
3-6. Selected spreads, introduction, colour specifications, typography specifications, grid specifications
7. Business Card, Letterhead, DL, Envelope
8. Bus side advertising