In conjunction with the major project the aim of this project was to create a publication as a sub-brand to the main project.
* student work
The guidebook 'Muffintop' was created showing tips and tricks on how to stop cravings from taking over in people's daily lives. The target audience aged 25-35, with a female bias, required the design to be polished, intriguing and motivating. This was achieved through the use of a curved style and colour scheme that was specifically selected and was based on the Over Bite brand, therefore showing the link to the organisation and while doing so was appropriate to the target market.
2-4. Guide Book Cover + selected spreads
5. 'The size of an empty stomach is similar in size to a clenched fist' - Example of informational diagram used within the guide.
6. Image of symbols used for MuffinTop