Fix Hairdressing was established 25 years ago and is located in the heart of the Sydney suburb Northbridge. Lost amongst an avalanche of local competitors, Fix needed a new identity.
* live client
As a result of in depth conversations with the owners of the company, the brief and resulting outcomes emerged as a unique expression of their combined personalities. The main themes that visualize the core values of the salon as a company, brand & experience are; retro, pattern, hairdressing tools, personal, fun and relaxed.
The tagline 'Highlight your true personality' is mainly to be used for advertising purposes. This was established to communicate the salons tone of voice to the target audience. The bird used as a part of the salons identity is based on a tattoo on the owners' neck.
2. Fix Hairdressing communication plan, size A4
3. Contents page
4. Background & Overview
5. Colour specification spread
6. Secondary language spread
7. Business Card, size 54mm x 89mm
8. Price List, size A6
9. Website, one page informational site
10. Uniform, T-shirt