Village Bizarre is a night of mystery, magic, music and markets that happens every year in The Rocks, Sydney.
We created four characters who each embody a different offering of the event, and involved local artists to bring our vision to life.
The Kaleidoscopic Kook, created by Benja Harney, representing the art exhibitions.
The Insatiable Bon Vivant, created by Jodie Van Der Velden, representing the food markets.
The Mysterious Moonlight Merchant, created by Matthew Aberline, representing the eclectic night markets.
The Vaudeville Vamp and Her Faceless Sisters, created by Becca Gilmartin, representing theatrical performances.
Created with Ben Miles, Ed Hall and Lex Courts
The Rocks Village Bizarre 2014 - Behind the Scenes
Fika Swedish Kitchen
In 2013 I set up Sydney’s first Swedish eatery with two fellow Swedes, Sophie and Linda. We named it Fika, a Swedish word that translates to “taking a break for coffee and a bite to eat”. Located in one of Manly’s narrow laneways, Fika is a hub for all things Scandinavian – from delicious food and minimalist design to a cultural home away from home for Sydney’s Swedish expats.
We all loved living in Sydney but missed the foods and traditions from home. Opening Fika was a way for us to bring a little piece of Sweden, down under and a chance to celebrate all the great holidays like Crayfish season, Semla day or Midsummer. I continued working at Interbrand whilst setting our new business up and spent close to two years juggling these two fantastic jobs.
Integrated Research provides performance management software for critical IT infrastructure, payments and communications ecosystems. While IT departments understood the need for the software, the people who made decisions didn’t. Our brief was to explain their hero product, Prognosis, simply and make the need for it obvious.
With the brand idea focussing on optimisation, our design solution was influenced by Swiss style. We used dots and dashes as a visual metaphor to explain the incredibly complicated business in an engaging way. because there isn’t anything to photograph. So the simplicity of dots and dashes gave us the freedom to tell any story, in a way that was fun and easy to understand. It also differentiates IR in their category as it avoids stock imagery at all costs!
Created with Chris Maclean, Tom Carey, Michael Webster, Lex Courts and Mike Tosetto at Interbrand Australia
CarsGuide believes the process of buying and selling cars online is broken. So they’re fixing it. With things like free listings and location-based search. In other words, they’re the antidote to CarSales. This bold new way of thinking is reflected in the brand strategy and identity we created for them. With the brand idea ‘Joy Mechanics’, we created an identity that simultaneously disrupts the market while making the process of buying and selling cars easier and more enjoyable.
The idea is simple. The brand is split into two characters, each with distinct personality traits, typeface and tone of voice. First up is The Mechanic. He’s simple, straightforward, and to the point. Then there’s The Guide. Friendly, cheeky, and always happy to help. To make it work, we use a simple construct. ‘The Mechanic’ says something simple, informative and to the point. Then we let ‘The Guide’ loose. He’s always tinkering, editing, pointing out useful bits or adding something fun. The logo is clear, simple and flexible, and can be infinitely customised by the Guide.
A recent article in The Australian reported that in the first month of its relaunch, CarsGuide enjoyed 32% growth in private car listings. Traffic was up 15% compared to a 22% retreat for drive.com.au and there was a 5% fall for CarSales.
Created with Chris Maclean & Tom Carey at Interbrand Australia
New Theatre is one of Sydney’s oldest, proudest and most independent theatres. With over 80 years of rich history, firm beliefs and an undefinable passion for the arts, their ethos is about celebrating the alternative theatre and helping grow careers. There was an urge for a uniting brand and mission to align behind.
We celebrated their ethos through a bold and unexpected identity where we put a new logomark at the centre of the stage. The logo combines the tree initial letters of The New Theatre into one simple mark and its unique mirrored structure allowed us to twist and turn the brand, referencing the unexpected nature of their theatres. We used the device to communicate the theatre’s aims for constant reinvention, transitions and alternative viewpoints. It allowed New Theatre to sit proudly at the centre of their productions, literally stamping them and claiming them as their own, as well as work across a wide variety of imagery. The idea of ‘new’ collaborations with local businesses and community came to life through product and event partnerships.
Created with Mike Rigby, Chris Doyle, Eric Ng, Lex Courts and Mike Tosetto at Interbrand Australia
Brand New Awards 2011 - 'Best of Show' Spikes Asia 2012 - Bronze Spike AGDA Biennale 2012 - Judges Choice 2014 REBRAND 100 - Distinction Create Design Awards - High Commendation
New Theatre Brand Video
Kikki.K Launch at Fika
Kikki.K is a Swedish owned store specialising in beautifully designed stationery. With shops all over Australia, they organised their 2014 season, product launch at Fika Swedish Kitchen and we created these little cookie baskets to add to their gift bags.
'Sju storters kakor' or Seven types of cookies in English, is an old Swedish tradition where house wives would compete in who could make the most elaborate and delicious combination of cookies. We created our own seven favourites and packaged them into these light coloured timber boxes with a note explaining the contents.
Queensland Art Gallery (QAG) and Gallery of Modern Art (GOMA). During GoMA’s meteoric rise to fame, there had been a decline in the popularity of QAG. Our brief was to bring the galleries together under one brand for the first time and re-address this imbalance. The task was also to create a brand that can match ambitions to sit on the world stage with peers like MoMA, Tate and The Centre Pompidou.
We elevated each gallery above location or collection by treating them as two siblings, offering distinctly different options. If QAG provides answers, GoMA asks the questions. No matter which gallery you’re in, the other can provide a point of view. Together they tell both sides of the story of art. The brand experience revolves around the visual and verbal interplay between the two personalities.
Created with Mike Rigby, Chris Maclean, Eric Ng and the team at Interbrand Australia.
REBRAND Awards 2012 - Best in Show Spikes Asia 2012 - Silver Spike AGDA Biennale 2012 - Distinction, Logo AGDA Biennale 2012 - Distinction, Range IDCA 2012 - Best Branding Campaign Type Directors Club of America (TDC58) - Winner
Darling Harbour Signage
An inflatable brand = inflatable signage! Enough said.
Created with Mike Rigby, Flicka Williams and the team at Interbrand Australia
Deborah Harrod Interiors
A neat logo job for a dear client who needed to stand out in a field of competitors. Her love of simplicity, black/white and furniture represented whilst transforming her initials 'D' and 'H' into two chairs.
We were given the challenge of creating a new logo for the face of Australian tourism, and one that worked as a visual expression of Tourism Australia’s new campaign idea, “there’s nothing like Australia”. As a country with vast coastlines, tropical rainforests, modern cities, and unique flora and fauna, the client was looking a contemporary expression of Australia that showcased the diversity of this beautiful country.
Research highlighted that people saw Australia as a wonderfully colourful experience - but the old logo, through colour, referenced only one Australian experience: the outback. As there is nothing like the kangaroo, we decided to redraw its shape, poise and movement, but with new energy and vitality. And we introduced new colours to express the breadth of experiences down under, and introduced new typography, for fresh appeal. We now have a positive expression of Australia’s brand, transcending countries, cultures and languages, while retaining the energy and symbolism of the kangaroo.
Created with Chris Doyle and Joao Peres at Interbrand Australia
The Little Book of Photo-shoppe Trickery
Steve Bland is ‘The Great Blandini’ – a Photoshop wizard. His brief was to create a promotional brochure to show off his skills and knowledge as a creative retoucher, appeal to the creative industry, and reflect his sense of fun and humor.
We created ‘The Little Book of Photo-shoppe Trickery’, featuring 10 tricks used by Blandini. ‘Sawing the lady in half’, ’Transforming the gentleman into a lion’and ‘The magician multiplied’ truly illustrated his skills as he transformed the photography overnight. It was a fast production with the photoshoot done in-house, featuring our colleagues and the entire book finished in a week.
Created with Mike Rigby and Jefton Sungkar. Models Ami Gainford and Mike Tosetto
Our entry into a BJBall Paper's competition in 2013. The brief was to create a short video responding to the question 'What does paper mean to you?'. The Paper Porn video became our tribute to the importance of paper.